Privacy Policy

1. Who We Are

Wildcat Reviews is an independent product review website available at https://wildcatreviews.com/. We publish product reviews, buying guides, comparisons, and informational content across categories such as pet tech, wellness gadgets, smart home devices, and home comfort products.

2. Information We Collect

Information you provide

We may collect information you voluntarily provide, such as your name, email address, and message content when you:

• Contact us through a form or email
• Subscribe to our newsletter
• Send product review, correction, partnership, or editorial inquiries

Automatically collected information

We may collect limited technical and usage data through cookies, analytics tools, and server logs, including:

• IP address
• Browser and device type
• Pages visited
• Approximate location based on technical data
• Referral source
• Time spent on the website

3. How We Use Your Information

We use collected information to:

• Operate and improve Wildcat Reviews
• Analyze website traffic and performance using Google Analytics 4 (GA4)
• Respond to contact form messages and email inquiries
• Send newsletter emails only if you subscribe
• Track affiliate link performance and commissions
• Maintain website security and prevent misuse
• Comply with legal obligations

4. Google Analytics

We use Google Analytics 4 (GA4) to understand how visitors use our website. GA4 helps us analyze traffic patterns, popular pages, referral sources, and general website performance.

Google Analytics may use cookies and similar technologies to collect usage data. Where required, analytics cookies should only run after consent is provided through our cookie banner or consent mechanism.

5. Newsletter & Email Subscriptions

If you subscribe to our newsletter, we collect your email address and may use Mailchimp to manage email delivery.

We use your email only to send updates or content you requested. We do not sell your email address and we do not share newsletter subscriber data with unrelated third parties for their own marketing purposes.

You can unsubscribe at any time using the unsubscribe link included in our emails.

6. Cookies & Tracking Technologies

Cookies are small files stored on your device. We may use cookies and similar technologies for:

• Basic website functionality
• Analytics and performance measurement
• Affiliate link tracking
• Remembering cookie preferences where applicable

You can control or disable cookies through your browser settings. If you disable cookies, some website features or tracking functions may not work as intended.

7. Affiliate Links & Third-Party Tracking

Wildcat Reviews participates in affiliate marketing programs. This means we may earn a commission when you click a product link and make a purchase through a third-party website.

Affiliate partners may use cookies or similar tracking technologies to attribute purchases and calculate commissions. These third parties may process data according to their own privacy policies.

Affiliate relationships may influence how products are displayed or ordered on the site, but they do not control our editorial opinions, review conclusions, or recommendations.

Our affiliate partners may include networks and merchants such as Amazon Associates, Awin, CJ Affiliate, and other product retailers or affiliate platforms.

8. Third-Party Services We Use

We may use trusted third-party services, including:

• Google Analytics 4: website analytics and performance measurement
• Mailchimp: newsletter subscription and email delivery
• Affiliate networks and merchants: affiliate link tracking and commission attribution
• WPForms or similar form tools: contact form submissions

These providers may process limited data on our behalf or independently under their own privacy policies.

9. Legal Basis for Processing

If you are located in the European Economic Area, United Kingdom, or another region with similar privacy laws, we process personal data based on one or more of the following legal bases:

• Consent: for newsletter subscriptions, non-essential cookies, and analytics where required
• Legitimate interests: to operate, improve, and protect our website
• Contractual necessity: when responding to requests you send us
• Legal obligations: where we are required to comply with applicable laws

10. How Long We Keep Data

We keep personal data only for as long as necessary for the purposes described in this Privacy Policy.

• Contact form messages may be retained for correspondence and record-keeping.
• Newsletter data is retained until you unsubscribe or request deletion.
• Analytics data is retained according to our analytics provider settings.
• Affiliate tracking data is retained by affiliate networks and merchants according to their own policies.

11. Data Sharing

We do not sell your personal information.

We may share limited information with trusted service providers only when needed to operate the website, send emails, process analytics, manage contact forms, or track affiliate commissions.

12. Data Security

We take reasonable measures to protect personal information from unauthorized access, loss, misuse, or disclosure.

However, no method of online transmission or storage is completely secure, so we cannot guarantee absolute security.

13. Your Privacy Rights

Depending on your location, you may have rights to:

• Request access to personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Withdraw consent where processing is based on consent
• Opt out of marketing emails
• Object to or restrict certain processing activities

To exercise your rights, contact us at: info@wildcatreviews.com.

14. California Privacy Rights

If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).

These rights may include the right to:

• Know what categories of personal information we collect
• Request deletion of personal information, subject to legal exceptions
• Request information about how personal information is used or shared
• Opt out of the sale or sharing of personal information, where applicable
• Not be discriminated against for exercising privacy rights

Wildcat Reviews does not sell personal information as commonly understood. We may use cookies, analytics tools, and affiliate tracking technologies as described in this Privacy Policy.

15. Children’s Privacy

Wildcat Reviews is not intended for children under 13. We do not knowingly collect personal information from children.

If you believe a child has provided us with personal information, please contact us so we can review and delete it where appropriate.

16. Third-Party Links

Our website contains links to third-party websites, including retailers, affiliate partners, product manufacturers, and external resources.

We are not responsible for the privacy practices, policies, or content of third-party websites. Please review their privacy policies before providing personal information.

17. International Visitors

Wildcat Reviews is operated online and may be accessed from different countries. If you access our website from outside the United States, your information may be processed in countries with different privacy laws.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our website, tools, legal obligations, or business practices.

The latest version will always be available on this page, with the effective date shown at the top.

19. Contact Us

For privacy-related questions, requests, or concerns, contact us at:

Email: info@wildcatreviews.com